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Business Skills: Establishing & Promoting Your Website
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A website is an important part of your overall business. But planning, creating and maintaining a website can seem overwhelming. What information should your website include? What should not be part of your website? In this course we will start at the basics and discuss why you need a website, provide ideas for your website, and go through the steps of getting started. Using WordPress and Blogger for your website and blog will be discussed.


Course Content

Module 1
Introduction
Note about Web Addresses
Websites
 
Why You Need a Website
• Branding
• Social Media Integration
• Newsletters
• Creative Outlet
 
Getting Started
• What Are Other Genealogists Doing?
• Other Professional Genealogy Websites
 
Practical Exercises
• Exercises
 
Conclusion
Suggested Reading & Resources
 

Module 2
Choosing & Registering Your Domain Name
 
Websites
• Domain Name Generation
• Domain Name Registrars & Website Hosting Services
• Small Business Administration & Copyright Offices
 
First Things Firstů
.COM vs. All the Others
Domain Name Registrars
Hosting Services
What is Whois?
Exercises
SEO 101
Exercises
Conclusion
Suggested Reading & Resources
 

Module 3
Which One Do I Choose?
Websites
Introduction
 
WordPress.org
Paid Themes
 
Wordpress.com
Blogger
Weebly
Exercises
Conclusion
Suggested Reading & Resources
 

Module 4
Professional Genealogy Website Essential Elements
Websites
• Email Marketing Platforms
 
Essential Elements
• Home - First Impressions Make a Difference!
• About Page - Get Their Attention!
• Copyright & Disclosures - Suggested Content
• Copyright Notice
• Creative Commons License
• Disclaimers
• Services - Detail Your Services & Be Specific!
• Contact - Make Sure Potential Clients Can Reach You
• Regular Content - Content is King!
• Social Media - Add Sharing & Follow Buttons!
• Newsletter - Get Subscribers!
 
Exercises
Conclusion
Suggested Reading & Resources
 

Module 5
Tying It All Together
Websites
 
Introduction
• Defining Your Audience & Actions You Want Them to Take
• So You Have Defined Your Audience. Now, What Do You Want Them to Do?
• Brainstorming Content Ideas
• Organizing Your Content
• Creating a Regular Publishing Schedule
• Typography, Design, Color
• Design & Color
 
Exercises
Conclusion
Suggested Reading & Resources
 

Module 6
Marketing
Websites
• Email Marketing Platforms
 
Word of Mouth
• Tell Everyone You Know And Ask Them to Tell Others
 
Content Marketing
• Blogging - Why Your Website Should Have a Blog
 
Email Marketing/Newsletters
Social Media
To Advertise or Not to Advertise
Listings with Professional Organizations
Tips
Case Study
Exercises
Conclusion
Suggested Reading & Resources
 
Glossary
 
 

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