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            Courses            
Business Skills: Career Development: Choosing a Niche-Part 1
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NOTE: This course requires compulsory materials to be ordered. Please click on the Supplies tab for details.

Creating a genealogical business requires many steps. First, there is self-analysis to determine who you are, what you want, how to achieve balance in work and personal life, and what kind of business you wish to start. Next comes the business planning, market analysis, marketing planning and overall business structure to establish. Finally, considerations of things you need for the business from supplies, income, marketing opportunities, and a productivity tool chest will help round out your plans and get you off on the right footing. In Creating a Business, you will learn the skills you need to accomplish all these things and spend a lot of time thinking about the ins and outs of business.


Course Content

Module 1
Introduction
Note about Web Addresses
Websites
Required Reading
Board for Certification of Genealogists Code of Ethics and Conduct
Introduction to Choosing a Niche
Self-Analysis: Are you Ready to Add Income Streams?
What Do You Want and Why Do You Want It?
How to Get From Here to There
Education
Educational Opportunities
National Institute for Genealogical Studies
Other Educational Opportunities
Enrich Your Current Focus
Accreditation and Certification Options
Board for Certification of Genealogists
Research Category Requirements
Teaching Category Requirements
International Commission for the Accreditation of Professional Genealogists
Final Thoughts on Adding Income Streams

Module 2
Writing and Publishing
Websites
Required Reading
Introduction
Self-Analysis: Do You Have The Characteristics Of A Writer?
Education
Self-Study
Collaborative Study or Writing Groups
Writing Group Tips
Formal Writing Classes
Professional Writing Organizations
International Society of Family History Writers and Editors
Association of Personal Historians
Writing Options
Blogging
Books
Book Reviews
Articles or Other Forms of Media
Paid Avenues
Unpaid Avenues
Things to Consider
Writing for Pay vs. Non-Pay - Pros and Cons
Publishing Options
Self-Publishing
Publishing House
Writing and Publishing Business Components
Business Plan
Marketing
Further Considerations
Additional Resources

Module 3
Forensic Genealogist
Websites
Required Reading
Self-Analysis: Are You Ready to Become a Forensic Genealogist
What Is Forensic Genealogy?
How does this specialty benefit us as genealogy professionals?
Who needs the services of a forensic genealogist?
What are the services we can provide?
What does it take to become a forensic genealogist?
What are common issues a forensic genealogist runs into?
Education
Credentials
Going to Court
Expert Witness vs. Eyewitness
Preparing to Take the Stand
Standards of Practice
Professional Organizations
Association of Professional Genealogists
Council for the Advancement of Forensic Genealogy
International Society of Genetic Genealogists
Mentors
Setting Your Fees and Writing Contracts
Marketing
Final Thoughts
Additional Resources
Books
Websites

Module 4
Family Archivist
Websites
Required Reading
Introduction to Family Archivist
Self-Analysis: Are you Ready to Become a Family Archivist?
Who Uses Archives?
Archives As An Additional Income Stream
How does this specialty benefit us as genealogy professionals?
What are the services we can provide to genealogy clients?
Working with small institutions
The Chicago Cultural Alliance
What are common issues a family archivist runs into?
Education
National Archives Preservation Conference
Society of American Archivists Continuing Education
National Association of Government Archives and Records Administrators
Standards of Practice
Professional Organizations
Association of Professional Genealogists
Society of American Archivists
The Ephemera Society of America
Australian Society of Archivists
Getting Down To Business
Setting Your Fees As a Family Archivist
Marketing
Final Thoughts
Additional Resources
Books
Websites

Module 5
Conference Organizer or Special Event Planner
Websites
Introduction to Event Planning
Self-Analysis: Do You Have The Skills and Characteristics of a Conference
Organizer Or Special Events Planner?
Who Needs This Service?
Tips For Getting Started
The Process of Planning An Event
Event Planning Tips
Professional Organizations
Association of Professional Genealogists
Convention Industry Council
International Special Events Society
Event Planners Association
Education
Getting Down To Business
Setting Your Fees As a Professional Event Planner
Marketing and Business Plans
Planning a One Day Conference - Example
Event Details
Event Budget
Final Thoughts
Additional Resources
Websites

Module 6
House Historian
Websites
Introduction to House Histories
Who Needs This Service?
House History Research Process
Writing the History of a Home
Book Layout Example
Historic Registration Programs
Preserving the Home for the Future
Education
Setting Your Fees
House Historian Business Plan and Marketing Plan
Business Plan
Marketing
Conclusion
Additional Resources
Books
Websites
 
 

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