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Business Skills: Career Development: Choosing a Niche-Part 1
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NOTE: This course requires compulsory materials to be ordered. Please click on the Supplies tab for details.

Creating a genealogical business requires many steps. First, there is self-analysis to determine who you are, what you want, how to achieve balance in work and personal life, and what kind of business you wish to start. Next comes the business planning, market analysis, marketing planning and overall business structure to establish. Finally, considerations of things you need for the business from supplies, income, marketing opportunities, and a productivity tool chest will help round out your plans and get you off on the right footing. In Creating a Business, you will learn the skills you need to accomplish all these things and spend a lot of time thinking about the ins and outs of business.

COURSE CONTENT

Module 1
Introduction
  • Note about Web Addresses

    Websites
    Required Reading
    Board for Certification of Genealogists Code of Ethics and Conduct
    Introduction to Choosing a Niche
    Self-Analysis: Are you Ready to Add Income Streams?
    What Do You Want and Why Do You Want It?

    How to Get From Here to There
  • Education

    Educational Opportunities
  • National Institute for Genealogical Studies

    Other Educational Opportunities
  • Enrich Your Current Focus

    Accreditation and Certification Options
  • Board for Certification of Genealogists
  • Research Category Requirements
  • Teaching Category Requirements
  • International Commission for the Accreditation of Professional Genealogists

    Final Thoughts on Adding Income Streams

    Module 2
    Writing and Publishing
    Websites
    Required Reading
    Introduction
    Self-Analysis: Do You Have The Characteristics Of A Writer?
    Education
    Self-Study

    Collaborative Study or Writing Groups
  • Writing Group Tips
  • Formal Writing Classes

    Professional Writing Organizations
  • International Society of Family History Writers and Editors
  • Association of Personal Historians

    Writing Options
  • Blogging
  • Books
  • Book Reviews
  • Articles or Other Forms of Media
  • Paid Avenues
  • Unpaid Avenues
  • Things to Consider

    Writing for Pay vs. Non-Pay - Pros and Cons

    Publishing Options
  • Self-Publishing
  • Publishing House

    Writing and Publishing Business Components
  • Business Plan
  • Marketing

    Further Considerations
    Additional Resources

    Module 3
    Forensic Genealogist
    Websites
    Required Reading
    Self-Analysis: Are You Ready to Become a Forensic Genealogist

    What Is Forensic Genealogy?
  • How does this specialty benefit us as genealogy professionals?
  • Who needs the services of a forensic genealogist?
  • What are the services we can provide?
  • What does it take to become a forensic genealogist?
  • What are common issues a forensic genealogist runs into?

    Education
  • Credentials

    Going to Court
  • Expert Witness vs. Eyewitness
  • Preparing to Take the Stand

    Standards of Practice

    Professional Organizations
  • Association of Professional Genealogists
  • Council for the Advancement of Forensic Genealogy
  • International Society of Genetic Genealogists

    Mentors
    Setting Your Fees and Writing Contracts
    Marketing
    Final Thoughts

    Additional Resources
  • Books
  • Websites

    Module 4
    Family Archivist
    Websites
    Required Reading
    Introduction to Family Archivist
    Self-Analysis: Are you Ready to Become a Family Archivist?
    Who Uses Archives?

    Archives As An Additional Income Stream
  • How does this specialty benefit us as genealogy professionals?
  • What are the services we can provide to genealogy clients?
  • Working with small institutions
  • The Chicago Cultural Alliance
  • What are common issues a family archivist runs into?

    Education
  • National Archives Preservation Conference
  • Society of American Archivists Continuing Education
  • National Association of Government Archives and Records Administrators

    Standards of Practice

    Professional Organizations
  • Association of Professional Genealogists
  • Society of American Archivists
  • The Ephemera Society of America
  • Australian Society of Archivists

    Getting Down To Business
  • Setting Your Fees As a Family Archivist
  • Marketing

    Final Thoughts

    Additional Resources
  • Books
  • Websites

    Module 5
    Conference Organizer or Special Event Planner
    Websites
    Introduction to Event Planning
    Self-Analysis: Do You Have The Skills and Characteristics of a Conference
    Organizer Or Special Events Planner?
    Who Needs This Service?
    Tips For Getting Started

    The Process of Planning An Event
  • Event Planning Tips

    Professional Organizations
  • Association of Professional Genealogists
  • Convention Industry Council
  • International Special Events Society
  • Event Planners Association

    Education

    Getting Down To Business
  • Setting Your Fees As a Professional Event Planner
  • Marketing and Business Plans

    Planning a One Day Conference - Example
  • Event Details
  • Event Budget

    Final Thoughts

    Additional Resources
  • Websites

    Module 6
    House Historian
    Websites
    Introduction to House Histories
    Who Needs This Service?
    House History Research Process

    Writing the History of a Home
  • Book Layout Example

    Historic Registration Programs
  • Preserving the Home for the Future
  • Education
  • Setting Your Fees

    House Historian Business Plan and Marketing Plan
  • Business Plan
  • Marketing

    Conclusion

    Additional Resources
  • Books
  • Websites

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